Inspiration realized

Samsung Experience Store at CF Toronto Eaton Centre

Location: Toronto, Canada
Client:
Samsung Electronics Canada Inc.
Completion:
2017

The Samsung Experience Store represents its sixth, largest and most immersive Samsung Experience Store in Canada to date, and ushers in a new era of retail excellence for Samsung's Canadian operations. The two-storey, 21,000 sf store features a fluid, contemporary design created to enhance the retail experience and delight visitors’ through innovative, hands-on participation.

Media
thumbnail showing Globe and Mail headline and photo of Samsung Experience Store in the Eaton Centre

a grand curving staircase with wooden steps and handrails, framed in white steel
View of the Samsung Experience Store from inside the Eaton Centre.
a display table of smartphones with a white top and wooden base
the seating area of the personalization zone at the Samsung Experience Store, one-of-a-kind phone cases in displays on the wall and a window with rounded edges shows the Eaton Centre hallway
Looking down to the first floor from the second floor, through the opening of the curving wooden staircase which frames the white circular product tables and checkout point
A woman tries out a smart phone at a product table, in the background someone else walks up a wooden curving staircase
exterior of the Samsung store from the sidewalk in front of the Eaton Centre at dusk