Inspiration realized

Samsung Experience Store Canada

Location: Toronto, Canada
Client:
Samsung Electronics Canada Inc.
Completion:
2017

The Samsung Experience Store represents its sixth, largest and most immersive Samsung Experience Store in Canada to date, and ushers in a new era of retail excellence for Samsung's Canadian operations. The two-storey, 21,000 sf store features a fluid, contemporary design created to enhance the retail experience and delight visitors’ through innovative, hands-on participation.


a curving wooden staircase framed in white leading into a circular portal to the second storey. three people look at smartphones at a white round table
View of the Samsung Experience Store from inside the Eaton Centre.
Second floor of the Samsung Experience Store showing people learning about the televisions, with a large window wall overlooking Yonge Dundas Square, and a circular dropped ceiling piece lit up from the inside
Looking down to the first floor from the second floor, through the opening of the curving wooden staircase which frames the white circular product tables and checkout point
A woman tries out a smart phone at a product table, in the background someone else walks up a wooden curving staircase
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