Inspiration realized

BMW Showroom

Location: Toronto, Canada
BMW Canada Inc.

Billboard, showroom, service facility and office - the BMW Toronto flagship showroom blurs the line between its functions, creating a striking landmark building on the skyline of the heavily- travelled Don Valley Parkway. An adaptive reuse of a 1950s office building, BMW Toronto demonstrates how an older urban artifact can successfully be reinvigorated and reintegrated as a beacon of contemporary design, thought and consumer appetites.


Toronto Urban Design Awards
2011 Design Exchange Awards
OAA Awards


Auto erotica
Roadside Attraction
Drive-By Shopping
Façade of BMW Toronto displaying BMW vehicles.
Façade of BMW Toronto and the Don Valley Parkway.
Glass cladding
BMW Toronto showroom.
Steel and concrete frame of the building