Inspiration realized

BMW Showroom

Location: Toronto, Canada
BMW Canada Inc.

Billboard, showroom, service facility and office - the BMW Toronto flagship showroom blurs the line between its functions, creating a striking landmark building on the skyline of the heavily- travelled Don Valley Parkway. An adaptive reuse of a 1950s office building, BMW Toronto demonstrates how an older urban artifact can successfully be reinvigorated and reintegrated as a beacon of contemporary design, thought and consumer appetites.


Toronto Urban Design Awards
2011 Design Exchange Awards
OAA Awards


Auto erotica
Roadside Attraction
Drive-By Shopping

Façade of BMW Toronto displaying BMW vehicles.
Façade of BMW Toronto and the Don Valley Parkway.
Entrance to BMW Toronto Showroom.
Glass cladding
BMW Toronto showroom.
Steel and concrete frame of the building