Location: Toronto, Canada
Client: BMW Canada Inc.
Completion: 2004

Billboard, showroom, service facility and office - the BMW Toronto flagship showroom blurs the line between its functions, creating a striking landmark building on the skyline of the heavily- travelled Don Valley Parkway. An adaptive reuse of a 1950s office building, BMW Toronto demonstrates how an older urban artifact can successfully be reinvigorated and reintegrated as a beacon of contemporary design, thought and consumer appetites.